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Breaking the Mold: Why Indie Brands Should Collaborate with Chemists for Retail Success

Breaking the Mold: Why Indie Brands Should Coll...

In the vibrant world of indie brands, creativity, innovation, and authenticity often take center stage. These small-scale enterprises bring fresh perspectives, unique products, and personalized experiences to consumers. However, despite...

Breaking the Mold: Why Indie Brands Should Coll...

In the vibrant world of indie brands, creativity, innovation, and authenticity often take center stage. These small-scale enterprises bring fresh perspectives, unique products, and personalized experiences to consumers. However, despite...

budget considerations for beauty brands

Investment Considerations Before New Product De...

Written by Alexis Forbes-Moorehead Hey beauty innovators! In my previous post, I discussed the importance of determining your brand’s philosophy and identifying an ideal target market before new product development....

Investment Considerations Before New Product De...

Written by Alexis Forbes-Moorehead Hey beauty innovators! In my previous post, I discussed the importance of determining your brand’s philosophy and identifying an ideal target market before new product development....

Determining the Who, What, and Why Before New Product Development

Determining the Who, What, and Why Before New P...

Written by Alexis Forbes-Moorehead Defining Your Target Market & Brand Philosophy Developing your brand’s philosophy and defining your target market are some of the most important aspects of new product...

Determining the Who, What, and Why Before New P...

Written by Alexis Forbes-Moorehead Defining Your Target Market & Brand Philosophy Developing your brand’s philosophy and defining your target market are some of the most important aspects of new product...